For the premium membership, you could offer an option to pay monthly like Netflix, I can easily afford 4 dollars a month over 45 at once.
Monthly payments.
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Katalina Kivinen commented
I would have gotten LifeSum premium a year ago already if it was possible to pay once a month with a subscription. So exactly like the author said - I can afford 4 dollars a month over 45.
Please, make it possible!